Super Bowl XLVI yesterday broke all records on Twitter as fans worldwide sent more than 10,000 tweets per second during the climax of the sport showpiece, although opinion about Madonna's half-time show on the microblogging site wildly differed.
According to official statistics released by Twitter, the highest tweets per second came at the end of the NFL season finale, at a record-busting 12,23
During the final minutes of the game, which was won by the New York Giants over the New England Patriots, an average of 10,000 tweets per second were sent by fans, beating the previous record of 9,000 last August when Beyoncé announced her pregnancy at the MTV Video Music Awards. Twitter's previous record for a sporting event was 7,196 tweets per second at the final whistle of Japan's shock victory against the United States in the women's World Cup final in July 2011.The glittering Super Bowl half-time show from Madonna saw an average of 8,000 tweets per second being sent for five minutes, although that peaked at a staggering 10,245.However, Twitter users were rather undecided over the Material Girl's performance, according to a report in the Los Angeles Times.
Analysis provided by San Francisco firm Kanjoya, using an algorithm to monitor the content of social media posts, revealed a mixed range of reactions to the show. The research indicated that the most commonly-used words in posts about Madonna yesterday were "amazing", "great", "good", "best", "bad" and "hating". We here at chigotoday think Nicki Minaj was saved the show from Madonna's lazy performance. btw
Meanwhile, separate research has indicated that crisp maker Doritos won the battle for the best commercial impact at the Super Bowl.With numerous companies launching expensive ads during the TV extravaganza, the contest to see who ran the most effective campaign is now intense.
[Digitalspy]
Watch Madonna's super bowl performance below.
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